One of the requirements of making a lot of money with your PPC campaigns is the ability to successfully track which keywords convert into sales and which don't. Certain keywords generate a lot of traffic, but don't convert into any sales. You better delete those keywords from your campaign, because they only cost you money. On the other hand, there are also keywords that convert like crazy - they are called buyer keywords. I have keywords that show conversion rates of up to 15%! These are...